Shows
The Game Fair, 25-27 July 2025 at Ragley Hall
Join Elm of Burford at The Game Fair 2025 – STAND U2128
The UK’s ultimate celebration of rural life, field sports, and the Great British countryside. This much-loved annual event will take place from Friday 25th to Sunday 27th July at the stunning grounds of Ragley Hall in Warwickshire, and it promises to be bigger and better than ever.
For lovers of country pursuits, fine food, quality clothing, and timeless traditions, The Game Fair is the highlight of the summer season — and we’re proud to be part of it.
What is The Game Fair?
The Game Fair is a one-of-a-kind countryside festival that brings together everything we value most about rural living. From clay shooting and working dogs to artisan food and family entertainment, it’s a vibrant three-day gathering where heritage and craftsmanship take centre stage.
The 2025 event will be held at Ragley Hall in Warwickshire. It will bring together a hand-picked collection of over 800 leading and specialty brands in Country Sports, Shooting, Fishing, Dogs, Equine, Land & Estate Management, Gardens & Home, Food & Drink and Lifestyle as well as delivering world class attractions, educational content, and high-profile ambassadors. The Game Fair at its heart is a magnet for countryside enthusiasts who love to socialise, network and of course shop!
Eleven-time FEI World Cup Driving Champion Boyd Exell will be attending as the headline act in the Main Arena. A professional carriage-driving instructor and trainer, Exell will showcase his unparalleled skills, captivating audiences with live demonstrations of precision, speed, and mastery in the art of carriage driving.
Visit Elm of Burford in the Shopping Village
At Elm of Burford, The Game Fair is one of our favourite events of the year. We love the chance to connect with so many of our customers face-to-face, showcase our latest collections, and be part of this extraordinary celebration.
You’ll find us in the Shopping Village on Stand U2128, a true highlight of the event and a haven for country lifestyle lovers. From timeless tweeds to modern outdoor gear, it’s a treasure trove of style and craftsmanship—and we’ll be right in the thick of it.
Discover Our Collection
We’ll be bringing a wide selection of our finest men’s and women’s country clothing, including brand-new arrivals and exclusive styles from our trusted brands:
- Schöffel
- Sasta
- R. M. Williams
- Ariat
- Pampeano
- Styx Mill
- Woolpower
- New brand Rossi Boots
- And, of course, the iconic Australian Akubra Hats
Whether you’re after a Gore-Tex Shooting Coat, a rugged pair of R M Williams Boots, or just some classic pieces to refresh your wardrobe for the season ahead, our team will be on hand to help you find the perfect fit.
As always, we’ll be offering special show-only deals and free extras with selected purchases—just our way of saying thank you for supporting us.
A Day Out for Everyone
The Game Fair is so much more than a shopping destination. It’s an immersive celebration of rural Britain, with something to delight every generation.
For families, there’s everything from 4×4 Driving experiences to have-a-go archery, falconry displays, and even a fun fair. If you’re looking to inspire a love of the outdoors in little ones, this is the perfect environment to do so.
For outdoor enthusiasts, the demonstrations and competitions are unmissable. Try your hand at fly fishing, clay shooting, or learn something new from the expert-led workshops. Whether you’re brushing up your technique or giving it a go for the first time, there’s plenty to get involved with.
For the food lovers, don’t miss the Totally Food area. Think: farm-fresh produce, artisan cheese, smoked meats, preserves, and indulgent baked goods. Wash it all down with a sample of fine wine or a refreshing craft gin. You can even take some home to enjoy later—if it lasts that long!
Home, Garden and Heritage
As well as fashion and food, the Shopping Village and beyond offer a stunning range of homewares, garden pieces, and handcrafted goods. Many are made by British artisans, giving you the chance to take home something truly unique—be it a reclaimed-wood bench, handmade ceramics, or a one-of-a-kind piece of countryside art.
We also recommend taking a moment to explore the Traditional Crafts section, where you can watch demonstrations of blacksmithing, leatherwork, and more. It’s a powerful reminder of the skills and stories that underpin our countryside heritage.
Plan Your Visit
The Game Fair 2025 runs from Friday 26th to Sunday 28th July. Tickets are available by the day or for the full weekend, with options for parking, camping, and glamping.
It’s a popular event, so we recommend booking early—and planning your arrival. Follow your Sat Nav to the postcode above, but once you’re close, follow the official AA signage to the designated car parks to ensure the smoothest journey in.
Once parked, head straight to the Shopping Village and look out for us—Elm of Burford—we’ll be ready to welcome you with open arms and a stand full of country style and substance.
TICKETS AVAILABLE HERE
Let’s Celebrate Country Life Together
Whether you’re coming to shop, explore, eat, or simply soak up the atmosphere, The Game Fair is the ultimate countryside celebration—and we at Elm of Burford can’t wait to see you there.
Bring your friends, bring the family, bring your dog—and bring your love for the Great British countryside.
See you at the stand!
Elm of Burford